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How to use email and trigger your VIP customers to buy on impulse
Email marketing is often used to trigger impulse buying. Impulse buying works well for low-priced products. High-priced products and impulse buying don’t seem to be a good match at first, but are...
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8 Tips to increase the ROI of your email campaigns by using themes
One of the main reasons email marketing is an indispensable part of the marketing mix is that it delivers such high ROI. On average the ROI of email marketing is 119%, but you probably want higher. To...
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How to decrease your newsletter unsubscribes
When putting effort in your email marketing, you hope to get positive feedback in terms of a good open rate, click through rate and conversions. Having put time and energy into creating good content...
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Strong ways to grow your email list through social and offline
‘The best way to improve your email campaign results, is to increase your email list size’, Dela Quist said at the DDMA Email Summit conference. You have to put an even amount of effort into creating...
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Email Marketing that Pays Out: How to Add 20% to Your Marketing Bottom Line
Payment information can offer interesting insights to fine-tune your email marketing. Did you know there is a relation between payment refusals and the time of the month? Since email marketing is...
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Priming your subject lines to influence customer click behaviour
A/B testing in email marketing is an effective way to gain insight in the preferences of your target group. While doing so, we discovered an unexpected side-effect of A/B testing in the form of framing...
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